Feed Type: `manifesto.llmfeed.json`

Purpose

This feed lets any website declare its reason for being — its mission, values, and intentions — in a way that both humans and AI agents can understand.

Think of it as your site's "About Us" but structured for the agentic web.

Why Sites Need a Manifesto

Every website exists for a reason. But that reason isn't always clear to visitors — especially AI agents trying to understand how to interact respectfully.

A manifesto helps by answering:

✅ Why does this site exist?
✅ What values guide it?
✅ Who is it meant to serve?
✅ How should agents interact with it?

Real-World Examples

Wikipedia Foundation

{
  "feed_type": "manifesto",
  "metadata": {
    "title": "Wikipedia Foundation Manifesto",
    "origin": "https://wikipedia.org",
    "description": "Free knowledge for everyone, forever"
  },
  "mission": {
    "purpose": "To empower and engage people around the world to collect and develop educational content under a free license or in the public domain",
    "vision": "A world in which every single human being can freely share in the sum of all knowledge"
  },
  "core_values": [
    {
      "value": "Neutral Point of View",
      "description": "All articles must be written from a neutral point of view, representing fairly all significant viewpoints"
    },
    {
      "value": "Free Content", 
      "description": "All content should be freely usable, shareable, and modifiable"
    },
    {
      "value": "Community-Driven",
      "description": "Wikipedia is built by a community of volunteers working collaboratively"
    }
  ],
  "intended_audience": ["students", "researchers", "general_public", "educators"],
  "how_we_serve": {
    "primary_service": "Providing free, reliable, encyclopedic information",
    "accessibility": "Available in 300+ languages",
    "quality_commitment": "Constantly reviewed and improved by volunteer editors"
  }
}

Local Bakery

{
  "feed_type": "manifesto",
  "metadata": {
    "title": "Sunshine Bakery Mission",
    "origin": "https://sunshinebakery.com",
    "description": "Fresh bread and community connection since 1987"
  },
  "mission": {
    "purpose": "To bring our community together through fresh, handmade bread and pastries using traditional methods and local ingredients",
    "vision": "Every neighborhood deserves a place where people gather, share stories, and enjoy simple pleasures"
  },
  "core_values": [
    {
      "value": "Local Community",
      "description": "We source from local farms and serve our neighbors"
    },
    {
      "value": "Traditional Craftsmanship",
      "description": "Hand-kneaded dough, wood-fired ovens, time-honored recipes"
    },
    {
      "value": "Simple Ingredients",
      "description": "Flour, water, salt, yeast — nothing artificial"
    }
  ],
  "intended_audience": ["local_residents", "bread_lovers", "families"],
  "how_we_serve": {
    "primary_service": "Daily fresh bread and pastries",
    "community_role": "Gathering place for neighbors",
    "commitment": "Open 6 days a week, rain or shine"
  }
}

Government Agency

{
  "feed_type": "manifesto",
  "metadata": {
    "title": "Department of Transportation Manifesto",
    "origin": "https://transport.gov",
    "description": "Safe, efficient, sustainable transportation for all citizens"
  },
  "mission": {
    "purpose": "To develop and maintain transportation infrastructure that connects communities safely and efficiently",
    "vision": "A transportation system that serves every citizen with equity, sustainability, and reliability"
  },
  "core_values": [
    {
      "value": "Public Safety",
      "description": "Every transportation decision prioritizes the safety of citizens"
    },
    {
      "value": "Equity & Accessibility", 
      "description": "Transportation options must be available to all, regardless of income or ability"
    },
    {
      "value": "Environmental Stewardship",
      "description": "Building sustainable infrastructure for future generations"
    }
  ],
  "intended_audience": ["citizens", "commuters", "businesses", "other_agencies"],
  "how_we_serve": {
    "primary_service": "Planning, building, and maintaining roads, bridges, and transit systems",
    "accountability": "Transparent spending of public funds",
    "commitment": "Responsive to community needs and federal standards"
  }
}

Complete Structure

{
  "feed_type": "manifesto",
  "metadata": {
    "title": "Organization Manifesto",
    "origin": "https://yoursite.com",
    "description": "Brief description of your mission",
    "created_by": "Organization name or person",
    "lang": "en",
    "last_updated": "2025-06-10T00:00:00Z"
  },

  "mission": {
    "purpose": "Why your organization/site exists",
    "vision": "What world you're working toward (optional)"
  },

  "core_values": [
    {
      "value": "Value name",
      "description": "What this value means in practice"
    }
  ],

  "intended_audience": ["who you serve"],

  "how_we_serve": {
    "primary_service": "Main way you help your audience",
    "approach": "How you do what you do (optional)", 
    "commitment": "What people can count on from you"
  },

  "context": {
    "founded": "When you started (optional)",
    "location": "Where you operate (optional)",
    "size": "Scale of your operation (optional)"
  },

  "agent_guidance": {
    "interaction_tone": "respectful",
    "preferred_explanation_style": "clear-and-accessible",
    "custom_notes": "How agents should approach your content based on your values"
  },

  "trust": {
    "signed_blocks": ["mission", "core_values", "how_we_serve"],
    "scope": "partial",
    "certifier": "https://trusted-certifier.org",
    "public_key_hint": "https://yoursite.com/.well-known/public.pem"
  }
}

Minimum Structure (Getting Started)

Start simple with just the essentials:

{
  "feed_type": "manifesto",
  "metadata": {
    "title": "Our Mission",
    "origin": "https://yoursite.com",
    "description": "What we're about"
  },
  "mission": {
    "purpose": "Why we exist and what we do"
  },
  "core_values": [
    {
      "value": "Main Value",
      "description": "What this means to us"
    }
  ],
  "intended_audience": ["who we serve"]
}

Signature & Certification: Putting Your Reputation on the Line

Why Sign Your Manifesto?

When you sign your manifesto with a cryptographic signature, you're making a public commitment. You're saying: "This is really what we stand for, and we're willing to stake our reputation on it."

Benefits of signing:

✅ Builds trust — visitors know the values are authentic
✅ Prevents tampering — no one can alter your stated mission
✅ Creates accountability — you're publicly committed to these values
✅ Enables verification — agents can confirm authenticity

The risk: If you claim values you don't actually follow, the internet will notice.

Consequences of Manifesto Mismatch

Signed manifestos create accountability. If your stated values don't match your actual behavior:

Community Flagging

Users and organizations can flag your manifesto if they observe:

Values you claim but don't practice
Misleading mission statements
Promises you consistently break

"flags": [
  {
    "type": "values_mismatch",
    "submitted_by": "Digital Rights Foundation", 
    "reason": "Claims to prioritize privacy but shares data with 47 partners",
    "evidence": "https://privacy-report.org/yoursite-analysis",
    "status": "verified"
  }
]

Agent Behavior Impact

When agents encounter flagged manifestos, they:

⚠️ Lower trust levels in stated values
🔍 Cross-reference claims with independent sources
👤 Prompt users before taking actions based on claimed values
📊 Prefer unflagged alternatives when available

Reputation Consequences

Search rankings may be affected by persistent flags
Business partnerships may review flagged manifestos
User trust erodes when promises don't match reality
Regulatory attention increases for inconsistent claims

Certification: Third-Party Verification

Beyond self-signed manifestos, trusted third parties can certify that your stated values match your actual practices.

Example: B-Corp Certification

"trust": {
  "signed_blocks": ["mission", "core_values", "how_we_serve"],
  "scope": "comprehensive",
  "certifier": "https://bcorporation.net",
  "certification_details": {
    "type": "B-Corporation Certified",
    "verified_claims": ["environmental_responsibility", "worker_welfare", "community_benefit"],
    "audit_date": "2025-03-15T00:00:00Z",
    "next_review": "2026-03-15T00:00:00Z",
    "score": "94.2/200"
  }
}

Certification Benefits

🏆 Higher agent trust — certified values carry more weight
✅ Verified claims — third-party audits confirm practices match promises
🛡️ Protection from false flags — certification provides defense against unfounded accusations
📈 Competitive advantage — users prefer verified organizations

Types of Certifiers

Industry bodies (Fair Trade, B-Corp, ISO standards)
Government agencies (regulatory compliance verification)
NGOs (Digital Rights Foundation, Electronic Frontier Foundation)
Professional auditors (specialized manifesto verification services)

Trust Levels in Practice

Trust Level	Description	Agent Behavior
Unsigned	Basic manifesto, no verification	Informational only, low trust weight
Self-signed	Organization commits with signature	Medium trust, cross-reference important claims
Certified	Third-party verified	High trust, use values for decision-making
Flagged	Community reports issues	Cautious approach, prompt user for sensitive actions

Real-World Example: University Manifesto

{
  "feed_type": "manifesto",
  "metadata": {
    "title": "State University Educational Mission",
    "origin": "https://stateuniversity.edu"
  },
  "mission": {
    "purpose": "To provide accessible, high-quality education that prepares students for meaningful careers and engaged citizenship"
  },
  "core_values": [
    {
      "value": "Academic Excellence",
      "description": "Rigorous programs taught by expert faculty with strong student outcomes"
    },
    {
      "value": "Affordability & Access", 
      "description": "Education should not be limited by economic background"
    }
  ],
  "trust": {
    "signed_blocks": ["mission", "core_values"],
    "scope": "partial",
    "certifier": "https://accreditation-board.org",
    "certification_details": {
      "type": "Regional Accreditation",
      "verified_claims": ["academic_standards", "financial_transparency", "student_outcomes"],
      "accreditation_status": "Fully Accredited",
      "expires": "2030-06-01T00:00:00Z"
    }
  }
}

If this university:

❌ Raises tuition 300% → Community flags "affordability" claim
❌ Has 15% graduation rate → Accreditation at risk
✅ Maintains low costs + high outcomes → Certification renewed, high agent trust

Agent Behavior Recommendations

Scenario	Expected Action
Unsigned manifesto	Display mission/values as informational context
Signed manifesto	Use values to guide interaction approach with medium trust
Certified manifesto	Apply values as strong guidance for decisions
Flagged manifesto	Cross-reference claims, prompt user for verification
Values conflict with request	Respectfully acknowledge stated values, note any flags

Why This Matters for Agents

When agents encounter a manifesto, they can:

✅ Understand context — why this site exists
✅ Respect values — interact in ways aligned with stated principles
✅ Set expectations — know what the site is trying to accomplish
✅ Communicate better — frame responses based on the organization's mission

Implementation Tips

For Organizations

Be authentic — write what you actually believe, not what sounds good
Be specific — "we care about people" is less helpful than "we prioritize student success over profit"
Be consistent — make sure your manifesto matches what visitors experience
Keep it current — review annually and update as your mission evolves

For Developers

Start simple — just mission and values is enough to begin
Place at standard location — /.well-known/manifesto.llmfeed.json
Link from main MCP feed — reference in your mcp.llmfeed.json
Consider signing — builds trust in your stated values

Integration with Other Feeds

mcp.llmfeed.json — main feed can reference manifesto for context
capabilities.llmfeed.json — API descriptions can reflect stated values
Agent behavior — other feeds can inherit tone/approach from manifesto

Benefits

For Site Owners

✅ Clear communication of purpose and values
✅ Better agent interactions aligned with your mission
✅ Transparency builds trust with visitors
✅ Differentiation from similar sites

For Agents

✅ Context for how to interact respectfully
✅ Understanding of site purpose and audience
✅ Guidance for tone and approach
✅ Trust signals through verified values

For Users

✅ Clear understanding of what a site stands for
✅ Confidence that agents respect organizational values
✅ Transparency about purpose and intentions

mcp.llmfeed.json: Main service declaration (may reference manifesto)
prompt.llmfeed.json: Structured prompts (can include values context)
Agent guidance patterns: Behavioral hints that reflect stated values

This simple but powerful feedtype helps create a more human, value-aligned agentic web where sites can clearly communicate their purpose and agents can interact more respectfully and contextually.

Purpose​

Why Sites Need a Manifesto​

Real-World Examples​

Wikipedia Foundation​

Local Bakery​

Government Agency​

Complete Structure​

Minimum Structure (Getting Started)​

Signature & Certification: Putting Your Reputation on the Line​

Why Sign Your Manifesto?​

Consequences of Manifesto Mismatch​

Community Flagging​

Agent Behavior Impact​

Reputation Consequences​

Certification: Third-Party Verification​

Example: B-Corp Certification​

Certification Benefits​

Types of Certifiers​

Trust Levels in Practice​

Real-World Example: University Manifesto​

Agent Behavior Recommendations​

Why This Matters for Agents​

Implementation Tips​

For Organizations​

For Developers​

Integration with Other Feeds​

Benefits​

For Site Owners​

For Agents​

For Users​

Related Feed Types​